I started my career making educational video films as a part of an University Grants Commission program in India. It was a job that paid me (an eager 20 year old) next to nothing. The reward, however, came in the form of 3 takeaways that are as relevant and powerful to this day:
- People like to 'share' knowledge. They like to 'educate'. And the key motivation is respect, not money. I had Nobel Prize winners, professors, television personalities like Charu Sharma wade through scripts with me and brave long shoots for no more than a coffee and a snack from the dingy office canteen. 'All in the spirit of giveback' ...Charu never tired of reminding me.... lest I assume that my power of persuasion had anything to do with it.
- We learn best from stories. Takes me back to the time I was struggling to get a concept through and my camera man gave me a sound piece of advice that business experts credit themselves for discovering. :-) "Humanize it", he told me. "Explain it to me in the form of a story...with examples I can relate to."
- The visual medium is a story teller's best friend. It brings in an unbeatable combination of clarity, speed and reach. I have never referred to the television as the 'idiot box' after my stint at UGC. Too powerful to trivialize. Saddens me though when I see the power being used to misguide and manipulate... but that's a story for another time.
Warms my heart therefore, to see these takeaways mirrored in the work that Salman Khan (not to be confused with the Bollywood superstar) is doing with Khan Academy.
Depresses me too, because I have not been able to harness and harvest the value of the 'video vault' at work...as yet. Have yet to get to a tool that will get an Eureka whoop out of me....
Screenr is the closest that I have come to.
Do you know of other tools and examples? What have your workplace experiences been with using video as a medium to harness and harvest the 'social' construct? What will enable or has enabled 'share and learn'?